How can a company attract new customers?
You are an entrepreneur and need to know how to attract new customers? This is good timing because we will give you the keys to find your customers successfully. Because sometimes, the growth of your customer base appears to be a source of stress. And yet, you have to take up this major challenge and convince your target group who is not yet familiar with your innovative products or services.
Whether you are a new company or have been in existence for several years, getting more customers remains a top priority for your long-term expansion. If you are having difficulty finding new ways to attract new customers and thus increase your revenues, here are some tips to apply.
Identify your target from the outset to attract new customers
Before you rush on the internet to contact as many people as possible, we advise you to do some research beforehand. It is indeed important to identify your target if you want customers to be interested in your products and/or services.
Getting to know your target
For example, consider analyzing your website, if you have one, or your social network pages. Look at all the data related to your visitors and remember the ones that stand out the most. This will give you a better idea of the audience that is interested in your business. Don’t hesitate to take a look at your competitors as well to get more information about their audience.
Whichever method you use to get this data, try to answer the following questions:
- What are the problems my visitors encounter?
- How can my products or services help them solve them?
- Are they aware that they might need them?
At this stage, it is important to collect as much information as possible through concrete examples to establish the typical profile of your ideal customer, also called the buyer persona. This is an essential step in understanding your customers’ expectations.
To go further: How to create your buyer personas?
Demonstrate to your target audience that they need your products or services
Your target is probably in the phase of becoming aware of its customer way. They don’t yet know if they really need or want the product or service you provide. They may also be hesitating between different companies. Therefore, it will be necessary to define the reasons why your target will need it. In addition, your objective will be to prove to them that you are the only solution to their problem.
Increase your visibility on the Internet
Today it is almost impossible to do without digital to generate leads. That’s why every company needs to rely on the web to be visible and capture new customers.
Building an effective website
The reflex of B2B decision-makers is generally to conduct online research before purchasing a product or service. You must therefore take care of the presentation of your website as if it were your business card. A website that is pleasant to read and offers attractive and well-designed content will attract your visitors. Integrate call-to-action and put online forms to collect a maximum of leads.
Improve your natural referencing
There is no secret: the more visible your company will be on the search engines, the more it will be perceived as a reference in its sector! And to do so, you will need to adopt good SEO practices to maximize your chances of appearing in Google’s first results.
Be present on social networks
Your company does have a website, but have you thought about adding it on social media as well? No need to be everywhere, only where your prospects and competitors are. It is important to know that in B2B for example, LinkedIn is the essential social network to attract potential customers.
Show the credibility of your company
There are many ways to demonstrate that your business is trustworthy. Try to showcase your assets with originality in your marketing strategy. For example, display your awards and add certifications if you have received them. Embrace current marketing trends such as sustainable marketing and mention an environmentally friendly solution that you use in your industry.
The more credibility and trustworthiness you bring to your information content, the more likely it is that existing customers will choose to work with your company. As for existing and potential customers, they will certainly find your company more attractive than others.
Define its incremental value to attract new customers
Today’s market is becoming more and more demanding, and it is no longer enough to offer the “best” service or the “best” product. Your company must differentiate itself by constantly innovating in order to attract new customers and maintain a competitive edge.
It is therefore essential to know your target audience well in order to properly communicate the benefits of your products and thus surpass the competition. In order to make a lasting impression on your potential customers, you will have to perfect your value proposition and constantly improve your products or services. Don’t hesitate to explore new avenues and opportunities in order to establish your sector leadership.
Build a good brand image to get new customers
The brand image of your company determines whether you will acquire customers efficiently or not. By returning a quality brand image, your company will positively differentiate itself from its competitors.
As you know, users have a massive offer on the net. You will therefore need to show a sustainable brand image that meets two conditions:
- offer good products
- deliver a quality service (in the broadest sense)
By respecting these two conditions, your company will succeed in generating a positive reputation and consequently, its brand image will be valued in the eyes of all.
Remember, your company’s brand image must reflect its identity, what it offers and what its strengths are in order to be clearly identifiable and memorable in the mind of the customer.
Constantly measure the effectiveness of its actions
Whether you are trying to conquer a new audience through social networks or your website, it is important to evaluate the effectiveness of the actions implemented in relation to the budget you have allocated.
By carrying out this analysis, you will have a clearer vision of the actions to be optimized. In addition, knowing your customer acquisition cost will help you better calculate the profitability of your actions.
| A little tip when it comes to customer acquisition: Monitor the key performance indicators (KPIs) in order to correct your actions if necessary. |
Loyalize your current customers
Your current customers are the best example to promote your products or services. They can help you promote your business through their entourage, their network. If they are satisfied, they will not hesitate to recommend you, and most of the time, on a voluntary basis.
“The purpose of a business is to create and retain customers”
Peter Drucker
Stay in touch with its current customers
The ability to listen remains the pillar of any customer relationship. The monitoring that you will carry out through social networks, letters, surveys … will allow you to learn more about the feedback from your customers. Your objective will be to respond to their comments and learn from them to improve your services or products.
Listening to your customers will help you build a relationship of trust and measure their satisfaction. It is therefore a fundamental strategy to show them that your company wants to do and redo business with them.
In addition, you can encourage your loyal customers to offer you their testimonials in order to attract new audiences.
Turn your most loyal customers into ambassadors
By highlighting your expertise and know-how, testimonials from your current customers provide future customers with proof of the benefits they will gain from trusting your company.
When a customer is sufficiently satisfied with your service or product, he will naturally talk about it to his entourage. Word of mouth is an excellent way to contribute to the development of your business and to win new markets.
The stronger and more genuine the link you have with your most loyal customers, the more they will enjoy recommending you.
You now have all the keys in hand to attract new customers. So, it’s up to you! Then tell us what worked best for your business!