How to create buyer personas?
You need to create buyer personas to be able to focus on prospects that have the biggest potential for becoming your best […]
Category: Commercial Strategy
This category explores innovative strategies to optimize business performance, from best practices to in-depth analyses of current trends.
For Sales, there will be an after Covid-19
You may be wondering what common ground there is between the current health crisis of 2020 and Strategic selling? Simply the awareness of change.