Jean-Charles Spanelis | Finelis Sales - Marketing B2B

April 22, 2025April 22, 2025Commercial Strategy, Digital Marketing

B2B Marketing Automation: Growth Engine or Strategic Illusion?

70s comic-style illustration of a B2B salesman facing a complex marketing automation machine

B2B companies are embracing marketing automation—but without a clear strategy and strong sales alignment, it can quickly become a trap. Finelis breaks down what really works.

April 7, 2025April 7, 2025Commercial Strategy, Sales Outsourcing

Sales team reboot: how to relaunch in spring

1970s retro comic-style illustration of an energetic sales team launching a spring campaign, under a bright sun.

Winter’s over — time to act. Learn how to re-engage your sales team and turn spring into a season of commercial success.

March 19, 2025March 19, 2025Customer Relationship Management (CRM)

Effective CRM Cleanup: Optimize Your Data and Boost Sales Performance

A futuristic superhero in a high-tech suit sits at a sleek, modern desk, working on a large digital screen displaying a CRM being cleaned and optimized. Holographic elements float around, representing data organization. The scene has a futuristic office vibe with neon-lit panels and a panoramic city skyline

Is your CRM overloaded? Find out why and how to perform an effective CRM cleanup to enhance customer management, refine marketing campaigns, and maximize sales.

March 3, 2025March 3, 2025Digital Marketing

SEO vs SEA: What’s the Difference and Which One to Choose to Boost Your Traffic?

Comic-style illustration depicting a duel between SEO, a wise monk meditating on strategies, and SEA, a wild sprinter holding cash and ads, in a competitive ring.

SEO and SEA are two essential strategies for generating website traffic. One focuses on long-term visibility, while the other guarantees immediate results. Which approach should you adopt based on your goals? A detailed comparison and expert advice to help you choose.

February 17, 2025February 17, 2025Sales Outsourcing

Outsourced Sales: A Solution for SMEs?

A confident and satisfied business owner analyzing revenue growth in a modern office with a view of a Barcelona-inspired cityscape, bathed in Mediterranean sunlight

Outsourced sales is emerging as a strategic lever for SMEs looking to grow their sales without increasing their internal structure. By entrusting their prospecting and customer relations to experts, they gain in efficiency, flexibility, and profitability. Discover why this solution is increasingly adopted and how it can transform your commercial approach. 🚀

October 19, 2021February 10, 2025Commercial Strategy

The 5-legged sheep of sales exists and is about to turn 13

Last January, an article in the French newspaper Les Echos headlined: “Sales is not what it used to be. It is becoming […]

October 5, 2021February 10, 2025Commercial Strategy

What are the Hidden Costs of Sales Outsourcing?

A sales outsourcing operation generates significant costs Sales outsourcing is an efficient way to increase your company’s turnover. It is a classic […]

April 9, 2021February 10, 2025Sales Outsourcing